“Occupy All Streets”: Not So Fast

Last week, we wrote about how the 1% is looking to capitalize on this evolving socio-economic movement started by the 99%.  And although some have sought trademark rights in the movement, others in the fashion industry who are looking to profit from this movement are learning what it feels like to get their wrists slapped by the 99%.

Jay-Z who had previously shown up on Wall Street in support of the Occupy movement (dressed to the nines in Givenchy, might I add) thought that it might be smart for his company, Rocawear, to sell shirts with the phrase, “Occupy All Streets” printed on them.  Surely, this news got people excited . . . until they heard that the company would likely not be forwarding profits made off the shirt to the Occupy movement.

In a press release, the company stated, “The ‘Occupy All Streets’ T-shirt was created in support of the ‘Occupy Wall Street’ movement . . . . At this time, we have not made an official commitment to monetarily support the movement.”

Since the release of this statement, the company has now removed the t-shirt from its website.  Lesson to be learned in all of this: The Occupy movement is one not to be capitalized upon by anyone, and those who try will be publicly shamed.

I guess this is just another thing to add to Jay-Z’s 99 problems . . . .


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fashion trends, occupy wall street, rocawear, trademark

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